Emirates Facebook: Video
Emirates wanted to grab travelers’ attention with paid social posts announcing their latest route from sunny Fort Lauderdale to exotic Dubai and onto over 150 global destinations.
Since travelers weren’t actively seeking out Emirates in their social feeds, we needed a scroll-stopping engagement to make them take notice. So we broke the conventional ad space and played in the 3D space. As users scrolled, what initially looked like a static carousel unit told the story of a beach ball taking off on a virtual journey across the globe.
Joel Bloom (CD/CW), Charlie Curnow (CW), Gabby Gambino (AD), Axel Giminez (Animator)