Emirates Connect 4: Integrated
Emirates Airline was adding a fourth daily flight from JFK, which meant four chances each day to connect to the world. We needed a buzz-building idea to get the word out.
To get New Yorkers dreaming about their next vacation, we created a 20-foot-tall game of Connect 4 in Herald Square. From the event, we drove travelers to our Instagram channel, where they could win a flight. Check out the game by searching Connect 4 with Emirates on the Instagram app.
Joel Bloom (CD/CW), Robert George (CW), Amber Wing (AD), Waimuk Sie (Designer), We Are Magnetic (Installation)
Best Travel Social Media Campaign: IAC Awards, 2016
Honoree: Pixel Awards, 2016
Honoree: Shorty Awards, 2016