Emirates.com: Site Redesign
Emirates joined forces with Atmosphere to rebuild its global site into a premier brand experience and booking engine. We reimagined the experience from top to bottom, page to page and screen to screen, starting with a dramatic overhaul of the homepage to enhance engagement, conversion and loyalty. To drive loyalty in the e-commerce experience, we integrated the separate Skywards frequent flyer portal into the main booking experience, enabling Skywards members to access their account through a custom booking widget that lets them begin the travel booking process as well as manage their rewards status and upcoming trips directly from the homepage.
Stewart Krill (ECD/CW), Joel Bloom (ACD/CW), Waimuk Sie (Designer), Chuck Griffin (UX)