Emirates #HelloChicago: Social
To promote the launch of their 9th U.S. destination, Emirates needed a way to introduce the relatively unknown airline to the Chicago market. Since the world is now closer than ever, we wanted to find a way to invite Chicagoans to say “Hello” to their newest neighbor.
When it comes to travel, social media has become incredibly photo-centric, so we leveraged Instagram, Facebook and Twitter to create a shared photographic “Hello Message” between Chicago and Dubai. As a result, Emirates flights operated at 90% capacity during the route launch.
Joel Bloom (CD), Robert George (CW), Oleg Sarkissov (AD), Amber Wing (AD), Axel Gimenez (animator).