Dubai Tourism: Integrated
Dubai invited us to develop a global brand platform that could work as both a mantra for tourism and a rallying cry for residents.
A top 5 tourist destination, the desert city was built on the conviction that anything is possible. To bring this notion to life, we created a fully-integrated campaign that invited the world to experience Dubai: the City of Possible.
Stewart Krull (ECD/CW), Joel Bloom (CD/CW), Waimuk Sie (AD), Jake Shaw (AD), Ash Tavassoli (CW).