Bud Light: Digital
Bud Light wanted to extend their Dude campaign to the digital arena. So we put social at the center by inviting fans to discover their own “Dude” persona and then share it with friends.
We invited fans to take an outrageous quiz and share their results through Facebook. Our web app, The Call of Dude, gave fans a handy and hilarious tool that could convey any message with just one word—Dude.
Stewart Krull (CD) Joel Bloom (ACD), Jason Culbertson (ACD), Chris Lynch (photography), Paul Watson (Developer).